The Social Impact department is dedicated to enhancing Chow Tai Fook Jewellery's role as a responsible and impactful corporate citizen, incorporating purpose into business and creating shared values. This team develops and manages programs that contribute positively to society, focusing on talent development, family well-being enhancement, and Chinese culture promotion. Through the work on community engagement, philanthropy, and social innovation, they create partnerships and initiatives that align with the company’s values and support the communities.