Retail Related Functions

Chow Tai Fook Jewellery's Retail is the frontline of our brand, delivering exceptional products and services to our customers. As the face of Chow Tai Fook Jewellery to the consumer market, our department ensures that every customer interaction is synonymous with the quality and luxury that our brand represents. From traditional brick-and-mortar stores to cutting-edge online platforms, and from local to global markets, our team provides world-class retail experiences and drives sales performance. The Retail Department's subfunctions are designed to optimise our retail presence and operational efficiency across all channels.

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Retail

Retail is the backbone of our in-person customer interactions, encompassing the management of all Chow Tai Fook Jewellery brick-and-mortar stores, including store design, visual merchandising, and in-store customer service. Our team ensures that each physical store is a welcoming and has a luxurious environment that reflects the brand's heritage and appeals to customer sensibilities. We are committed to delivering an unmatched shopping experience that encourages customer loyalty and satisfaction

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Retail Operations

Retail Operations is the engine room, ensuring the smooth running of our retail activities. This includes day-to-day operations such as inventory management, staff scheduling, and sales optimisation. Our team works tirelessly to implement best practices, improve operational efficiencies, and ensure that our stores operate effectively to meet sales targets and deliver on our brand promise.

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Overseas Business Development

Overseas Business Development is dedicated to expanding Chow Tai Fook's global footprint. We identify and pursue growth opportunities in international markets, establish new store locations, and manage cross-border retail activities. Our team navigates the complexities of international retail, from understanding diverse consumer markets to complying with local regulations, ensuring that our brand not only enters new territories but thrives in them.