Loyalty

Loyalty serves as the engine to cultivate Chow Tai Fook’s brand stickiness and customer engagement. Our Loyalty team is dedicated to developing and operating an unsurpassed global membership program that engages and rewards members with a variety of exclusive privileges and benefits. Leveraging digital touchpoints, we continuously delight members with premium shopping, using point redemption. In the face of market competition, our global membership program will be the key to attracting high-value customers and fostering enduring relationships with them.

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Loyalty Partnership

Loyalty Partnership is focus on building loyalty privilege and points partnership. Our goal is to drive partner marketing initiatives that enhance program reach and facilitate member acquisition. Additionally, we oversee loyalty partner operations and ensure the efficient delivery of privileges.

Part 1 of

Member Management & Communications

In Member Management & Communications, we take pride in defining member communications strategy and curating our loyalty communications calendar. We develop data-driven campaigns aimed at driving acquisition, repeat purchase, and tier upgrades. Leveraging segmentation and personalized content, we strive to create a distinct CTF brand differentiation. Furthermore, we are dedicated to managing one integrated CTF point scheme, covering point premium and points promotions.

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Loyalty Platforms & Analytics

Within Loyalty Platforms & Analytics, we manage the member app/web to cultivate engagement and drive purchase conversion. Our team is committed to developing a comprehensive loyalty SOP that encompasses premium operations, ensuring a consistent brand experience. We establish Loyalty KPIs, develop loyalty dashboards and reports, and actively engage in customer data enrichment and research/surveys to gain deeper insights into CTF customers.